Publicity stunt

In marketing, a publicity stunt is a planned event designed to attract the public's attention to the event's organizers or their cause. Publicity stunts can be professionally organized or set up by amateurs. Such events are frequently utilized by advertisers and celebrities, many of whom are athletes and politicians. Stunts employing humor and pranks have been regularly used by protest movements to promote their ideas, campaigns, and challenge their opponents.

Wikipedia. CC BY-SA 4.0. Updated Jul 18, 2026.