The Magnificent Montague
Nathaniel "Magnificent" Montague, is an American R&B disc jockey notable not only for the soul music records he helped promote on KGFJ Los Angeles and WWRL New York City, but also his trademark catch-phrase, "Burn, baby! Burn!" that became the rallying cry of the 1965 Watts riots. Following criticism that this phrase had inadvertently stirred up rioters, Montague advocated non-violence and urged young listeners to pursue their education, coining the new phrase "Learn, baby! Learn!"
Wikipedia. CC BY-SA 4.0. Updated Jun 19, 2025.
The Magnificent Montague. Radio program.
Original schedule
- 1950–19519:00 PM ETNBC Radio Network (WNBC New York) · nightSuMoTuWeThFrSa
- 19518:30 PM ETNBC Radio Network (WNBC New York) · nightSuMoTuWeThFrSa
- 19518:00 PM ETNBC Radio Network (WNBC New York) · nightSuMoTuWeThFrSa
- 195110:30 PM ETNBC Radio Network (WNBC New York) · nightSuMoTuWeThFrSa
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