Missus Goes A-Shopping is one of the earliest game shows to be broadcast on live television. The show first aired on CBS Radio from February 17, 1941 to December 21, 1951. The daytime TV version began November 19, 1947. It was "CBS's first commercial daytime series." The show was "set very simply in a store", with John Reed King as master of ceremonies. It was televised locally on WCBW in New York City as early as December 1944. That same month, Jimmy Durante made an unannounced appearance on the program.

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