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How Do You Keep Milk From Souring

Description

# Radio Episode Summary At the start of the show, the opening question is: "How do you stop milk from going bad?" Later in the program, the first real question asked is: "What job is a presidential candidate trying to win?" Tom Howard is a male contestant.

It Pays to Be Ignorant is a 1942–1951 radio comedy show which maintained its popularity during a nine-year run on three networks for such sponsors as Philip Morris, Chrysler, and DeSoto. The series was a spoof on the academic discourse on such authoritative panel series as Quiz Kids and Information Please. At the same time, the beginning of the program parodied the popular quiz show Doctor I.Q. The show featured announcers Ken Roberts and Dick Stark. The program was broadcast on Mutual from June 25, 1942 to February 28, 1944, on CBS from February 25, 1944 to September 27, 1950 and finally on NBC from July 4, 1951 to September 26, 1951. The series typically aired as a summer replacement.

Wikipedia. CC BY-SA 4.0. Updated Jul 17, 2026.

Sound Recordings

Sound Recording A28m44s

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Sound Recording B28m44s

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Sound Recording C28m43s

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Cast & Crew

A
Al Trace and His Orchestra
Cast
G
George Shelton
Cast
Harry McNaughton
Cast
L
Lulu McConnell
Cast
T
Tom Howard
m.c.

Documents

Broadcasts