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Lucky Couple Contest

Description

Irma hears about a contest on the radio called "I Want To Be A Bride, Because" at KNX and decides to enter. She wins and becomes one of the "Lucky Couple!" The show stars Marie Wilson and Cathy Lewis, with John Brown and Hans Conried also appearing. Cy Howard created, produced, directed, and wrote the episode, while Parke Levy helped with the writing. Frank Bingman served as the announcer.

My Friend Irma is a media franchise that was spawned by a top-rated, long-running radio situation comedy created by writer-director-producer Cy Howard. The radio show was so popular in the late 1940s that its success escalated the films, television, a comic strip and a comic book that comprise the franchise. Marie Wilson portrayed the title character Irma Peterson on radio, in two films and the television series. The radio series was broadcast on CBS from April 11, 1947, to August 23, 1954.

Wikipedia. CC BY-SA 4.0. Updated Jun 5, 2026.