The Great Department Store Dilemma

Texaco Star Theater is an American comedy-variety show, broadcast on radio from 1938 to 1949 and telecast from 1948 to 1956. It was one of the first successful examples of American television broadcasting, remembered as the show that gave Milton Berle the nickname "Mr. Television", and helping propel the sales of Televisions in the 1950s.

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“The Great Department Store Dilemma.” Texaco Star Theater. Radio broadcast, November 27, 1940.