Maxwell House Good News

Maxwell House Good News was an NBC Hollywood variety program sponsored by Maxwell House, known in its late-1930s runs as Good News of 1938, 1939, and 1940.

Good News of 1938 was an American radio program. It was broadcast on NBC from November 4, 1937, until July 25, 1940. As the years changed, so did the title, becoming Good News of 1939 and Good News of 1940. In its last few months on the air, it was known as Maxwell House Coffee Time. Some sources also refer to the program as Hollywood Good News. The program was notable for marking "the first time that a national network joined hands with a major film studio to create a show for sale to a commercial sponsor."

Wikipedia. CC BY-SA 4.0. Updated May 11, 2026.